It can be very difficult to gauge exactly what dress size you are, especially when you are a size 14 in Topshop but a 10 in New Look. Why do shops differ so much from each other when surely a size 14 is a particular number of inches, no matter what the shop or the particular garment is, so why does size mean different things in different shops?

There was an article published the other day that took this even further, it explained one ladies struggle of being a size 12, 14, 16 and 18 all in one shop. She had tried clothes on in Marks and Spencer’s and had been three different sizes, how does this happen? Being a 12 in one pair of trousers and a 14 in another can be explained, maybe the fit is different and a 14 would be more comfortable, but there is a big difference between a size 12 and a size 18. It begs the question as to how do people actually know what size they really are?

Not to mention what this must do to women. If you tried on an item in your normal size that didn’t fit and the only one that did was a size 4 times bigger than what you actually are it would certainly damage your body confidence. Stores should be doing everything they can to make the customers feel comfortable and confident in their clothes because it is them that keep their business going and they owe it to society to be responsible for how they are making people feel.

Shops really need to start becoming more responsible for things like this as it contributes to the way society perceives their body images and can have really damaging effects. It might not seem like M&S have done anything compared to what Victoria’s Secret did earlier in the month but these things all add up and are all to blame for the way people view their bodies. These problems with sizing in shops are just good example of why you need to remember that size is just a number and as long as you are happy with yourself, that’s all that matters.