It is really important that you market yourself in order for your career to grow and for you to succeed. You should think of yourself as a brand. When you hear the names Naomi Campbell, Kate Moss and Tyra Banks, straight away you know who they are. Their names are worth thousands. You too want to have a valuable name.
The power of social media can boost career growth. If for any reason you're not on social media, JUMP ON IT NOW!. It’s free to sign up and you'll have access to millions within the modelling industry. The 4 powerful social media platforms to join are:
If you don't have the time to manage a social media account or you lack interest, then Instagram would be the most suitable social media platform for you to join. It is a visual platform that attracts those interested in visuals. It is important that you make your personal profiles private, this is to ensure that only your family and friends can enjoy what you do in your personal life. You want to invite people to look at your modelling images so create a public profile for all to see.
You should considering making posts at least twice a week - once or twice in a day is fine but be consistent. It would be a good idea to follow your favourite models for inspiration. Take note of the frequency and content of their posts, as well as the message they're portraying. Also think about following:
- Casting directors
- Magazine editors
- Makeup artists
They'll be able to give you an idea of what you want your next booking to be like. You should like and comment positively on their work, this will make it easier for you to network with them.
WHAT YOU CAN'T POST on your model profiles:
- Nudes – Your account will be suspended
- Talk about negative body image and quotes
- Controversy – Drugs, religion, politics, etc
- Negativity towards designers, photographers, models, etc. Its really tacky and unprofessional
- Overdoing boyfriend pictures – You want to appear desirable and available unless your boyfriend is famous then post away.
WHAT YOU CAN POST on you model profiles:
- Travel tickets (airplane, train, coach, etc) when travelling to castings, photoshoots etc
- Street Style
- Makeup chair selfies
- Magazine tears – Create moodboards
- Runway shots
- Red carpet shots
- Inspirational quotes
- Location shots especially if you are abroad
- Famous Friends
- Model friends (as long as you look as good as them. You don’t want people taking more interest in them)
When taking behind-the-scene shots make sure you get permission first. Some designers want their work to be exclusive. If they give you the go ahead, don’t forget to credit everyone involved, such as:
- Ms Curvaceous UK
- Makeup Artist
I hope this helped. Look out for another email with more great content tomorrow at 8pm!
To promote yourself effectively it is very important that you are self confident. It is also important to network with the right people!
If you would like to become even more confident than you are now, click the button below and we will notify you about a powerful one day event where you can significantly boost your confidence and make life long connections.